Seamless Viewing Access
Dish TV Reinforces South India Focus with Language-first Entertainment and
Seamless Viewing Access
~ New offering combines affordable access, language-first entertainment, and uninterrupted viewing
experiences for South Indian households ~
Chennai, 20th May 2026: Reinforcing its commitment to one of India’s most engaged and culturally
diverse entertainment markets, Dish TV India Ltd. today announced an enhanced South India offering
built around regional language preferences, affordable entertainment access, and seamless everyday
viewing experiences for households across the region.
Designed specifically for evolving consumer viewing habits, the new offering introduces regional
language-led packs starting at just ₹149 per month, bringing together a strong mix of entertainment,
movies, regional programming, and sports content curated for South Indian audiences.
South India continues to remain one of the country’s most vibrant television markets, where
entertainment consumption is deeply connected to language, cinema, family viewing, and local
storytelling. Across Tamil, Telugu, Kannada, and Malayalam-speaking households, audiences continue
to show strong loyalty towards regional entertainment experiences, with television remaining central
to daily household engagement.
Recognising these evolving preferences, Dish TV’s enhanced offering has been designed to simplify
access to relevant content while delivering greater convenience, continuity, and value for consumers.
The entry pack starts at ₹149 per month and offers a strong mix of entertainment and sports channels.
The base offering includes over 225 channels, including Telugu, Kannada, and Malayalam packs, each
offering 30+ channels, along with 36+ Tamil language channels curated around everyday household
viewing preferences. A strong mix of regional entertainment, movies, daily programming, and sports
content with the simplicity to customise their pack as per the need.
As part of the enhanced experience, Dish TV has also introduced its ‘Sports Always-On’ feature,
ensuring viewers continue to stay connected to key sporting action even during recharge gaps or
temporary service interruptions.
Built around everyday viewing behaviour, the offering aims to deliver a more seamless and
uninterrupted entertainment experience for households that value simplicity, accessibility, and
consistent access to the content they love.
Speaking on the announcement, Manoj Dobhal, CEO and Executive Director, Dish TV India Ltd.,
said, “South India has always been an extremely important market for Dish TV, shaped by strong
language preferences, deep-rooted entertainment culture, and highly engaged family viewing habits.
With our new packs starting at ₹149, our focus is to make quality entertainment more accessible and
more aligned with how consumers across the region watch television today. without worrying about
missing action due to recharge gaps or temporary disruptions. Our broader focus remains on making
entertainment simpler, more seamless, and consistently connected entertainment experience across
their favourite content in their preferred language.”
Sukhpreet Singh, Chief Revenue Officer, Dish TV India Ltd., added, “Consumers today are looking for
value, convenience, and entertainment experiences that reflect their language and viewing
preferences. Our enhanced South India offering has been designed around these insights — combining
affordability, strong regional content choices, and uninterrupted access into a single consumer-firstproposition. The idea is to make everyday entertainment simpler and more accessible for households
across the region.”
With this enhanced regional strategy, Dish TV India Ltd. continues to strengthen its long-term
commitment towards delivering more personalised, language-led, and consumer-centric
entertainment experiences across South India while deepening engagement in one of India’s most
dynamic television markets.
About Dish TV
Dish TV is India’s leading content distribution Group with a robust presence across both Direct-to-Home (DTH) television and
Over-the-Top (OTT) entertainment. For over 22 years, Dish TV has been a trusted household name, offering viewers a
comprehensive entertainment experience to the customers. With a 360-degree entertainment ecosystem encompassing
content services, connected devices, and OEM partnerships, Dish TV India delivers seamless access to the best of
entertainment — anytime, anywhere, and on any screen.
For more information, please visit: https://www.dishd2h.com
For media queries, please contact
Hirdesh Agarwal | hirdesh.agarwal@dishd2h.com | Dish TV India Ltd
Abhishek Yadav| abhishek.y@conceptpr.com | Dish TV India Ltd
Megha Thadani| megha.t@conceptpr.com | Dish TV India Ltd
